We’re a unique brand firm – following the legacy of hyper-creative boutique agencies under the direction of Chris Power-Gomez, the focus is entirely on lifestyles.
Lifestyles have been the foundation for brands we’ve developed for four decades. We’re pioneers of brand and market-entrance methods anchored by the lifestyle of the target audience.
In the 70s Power-Gomez found by focusing on a customer’s lifestyle, a brand was more likely to be adopted, The time of ‘lifestyle brands’ then came about, when many like Coca-Cola and Nike became brand giants. Power-Gomez as a brand leader created and launched hundreds of brands. At a time when the customer expects a brand to be an involuntary part of their lifestyle, our foundation and methods have been proven.
It’s 2021 – we’re coming out of the worst Global Pandemic in the World’s history. Existing brands are looking for solutions to gain stability. New market entrants are working without a handbook. Brand, Inc. is the handbook. Our methods are sound, tried-and-true. Once again, we’re bending the curve… defining what’s best-practice. We are success.
We’re a Lifestyles Consultancy