Introduction, engagement, call to action. Marketing is the process of presenting your company’s products or services to your target audience, through defined channels. Channel selection, or detailed delivery method is critical in satisfying your unique sub-sectors . Channels include:
Traditional – ie: print, radio, television, and include other more analog solutions such as billboards, bus benches etc. Also included would be product packaging, display and co-brand, co-promotion.
- Digital – ie: web, social media, mobile phone, and other rich media sources.
Marketing materials represent the design and mechanical production of each channel requirement.
Brand Marketing is each element of the marketing program carrying the character, value proposition and competitive differentiators realized in the brand’s development process. Brand Marketing allows the customer lifestyle integration built into the brand to be presented to the customer with a preconceived series of actions built into a message.
Brand Marketing lends itself to a marketing campaign, with multiple messages delivered through a campaign’s life-cycle, and all carrying a campaign theme.
A marketing program becomes an integral part of a brand presentation and go to market program – the combined effort affords greater retention and market penetration.
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